To promote the extensive legacies of Japan, Hanwei actively propagates through its senbei rice crackers. It is worth noting that though senbei is one of the popular traditional Japanese snacks, our intention is to develop it to be suitable for the international market. Within the umbrella of high production standards and a range of flavors that please customers locally and globally, Hanwei is synonymous with quality ukiyo-e boom snacks. Hanwei senbei rice crackers tasting with you in places from Tokyo, New York does not change – a harmonious crispy satisfaction paired with deep delicacies. We understand that food is very important in connecting with people across cultures and indeed most of our senbei rice crackers do just that, which is most sought by the people who enjoy looking out for delicacies from Japan. Any time a customer orders for Hanwei, they are taking an adventure into the world of Japanese culture through food, one mouthful at a time.

For Evans and his team, every single item in the product line of Hanwei is made with the greatest quality. It starts from the good rice selection to the packing process. Their commitment on this is apparent in every step of the rice cracker making process. No artificial ingredients are used as the focus has been more on using natural ingredients such that the crackers are not only delicious but also a healthier choice for a snack. Every single cracker has been baked and a certain degree of control achieved to bring out the characteristic crispiness and a hint of the Japanese taste. Premium snacking experience is, however, anchored on going for the right ingredients and fixing all the details as is the case at Hanwei. This explains why we are always improving our processes so as to meet the latest industry changes. Hanwei Senbei Rice Crackers are perfect for customers who enjoy taste and high standards of quality.

At Hanwei, we are aware of the importance of realism for Japanese senbei rice crackers, and we strive to achieve it. Hanwei senbeis are made in all batches using the old processes that have been passed from one generation to the other; thus, every cracker made continues to harbor the flavors that have characterized this snack since ancient Japan. The best quality rice and the best seasonings are used since we want every senbei from Hanwei to be as real as possible. Our task is to retain the texture and taste that senbei fans have appreciated for decades. It is this constructive enthusiasm for preservation that makes Hanwei different from its competitors and allows every customer to fully enjoy the crispy texture and taste of senbei rice crackers, as if they had been enjoying it in Japan. Hanwei herself is rich in history and delivers the culture of the Japanese rice cracker called ‘senbei’ regardless of whether it is the first time or it is for ages that the customer has eaten the same.

According to Hanwei, making senbei rice crackers is not only a commercial venture but also an art. All our cereal engineers try their very best to fine-tune each cracker so that it provides optimal benefits in its taste and bite. The production of Hanwei Senbei starts by choosing the right type of rice which is then carefully kneaded and shaped before being baked. Oh, and the crispy coat on the munchie, check the line between airy and crispy, the effect is awesome – it is cool. We also make sure that our flavors around the cracker or on the whisk be as evenly spread out as possible. This is what is Matsuno Senbei’s customer-centric approach. It stands to reason that when such a layer of supervision is didn’t exist any client would return for another snack.