Hanwei understands the significance of sustainability in the sense that even in the making of our senbei rice crackers; hotokusan is committed to minimize the damage to the environment. This can be achieved by importing rice, which is cultivated in an environmentally friendly manner, and boxing the products in a green box. At Hanwei, we also focus on energy consumption and waste generation during our production processes. While producing our products, we are not only focused on the production alone; we equally appreciate the needs of our clients such as healthy eating, and therefore, we only use high quality and natural ingredients in our crackers. If you choose Hanwei, you will enjoy not only delicious and authentic snacks but also the brand which sticks to the sustainability and ethical approach to business. Here lies the uniqueness of Hanwei in the arena of senbei rice crackers- the concern for the environment and for the customers.

According to Hanwei, making senbei rice crackers is not only a commercial venture but also an art. All our cereal engineers try their very best to fine-tune each cracker so that it provides optimal benefits in its taste and bite. The production of Hanwei Senbei starts by choosing the right type of rice which is then carefully kneaded and shaped before being baked. Oh, and the crispy coat on the munchie, check the line between airy and crispy, the effect is awesome – it is cool. We also make sure that our flavors around the cracker or on the whisk be as evenly spread out as possible. This is what is Matsuno Senbei’s customer-centric approach. It stands to reason that when such a layer of supervision is didn’t exist any client would return for another snack.

Hanwei respects the history of senbei rice crackers, but it also seeks new ways to please modern consumers relative to those habits. Each of our senbais is inspired by Japanese flavors while being infused with a variety of present day sophisticated elements. A wide range of flavors is represented at Hanwei from conventional soy sauce and seaweed to the more ambitious sweet variants. The company stays loyal to its traditional roots, but never stops looking for new options in the jamais seen variety of combinations, applying this to senbei rice crackers. The fusion of these two opposing sides is what enables Hanwei to serve the whole world without losing the cultural aspect of senbei. This is one way in which our clients can have an especially high snacking experience while at home or on the go because everything tastes exactly as it should except it is healthy. With Hanwei, you can have a traditional snack and what is even better, live in the present and transform your eating habits.

To promote the extensive legacies of Japan, Hanwei actively propagates through its senbei rice crackers. It is worth noting that though senbei is one of the popular traditional Japanese snacks, our intention is to develop it to be suitable for the international market. Within the umbrella of high production standards and a range of flavors that please customers locally and globally, Hanwei is synonymous with quality ukiyo-e boom snacks. Hanwei senbei rice crackers tasting with you in places from Tokyo, New York does not change – a harmonious crispy satisfaction paired with deep delicacies. We understand that food is very important in connecting with people across cultures and indeed most of our senbei rice crackers do just that, which is most sought by the people who enjoy looking out for delicacies from Japan. Any time a customer orders for Hanwei, they are taking an adventure into the world of Japanese culture through food, one mouthful at a time.